In 2012, the Asia/Pacific region's occupancy ended the year virtually flat with a 0.5-percent increase to 68.3 percent, its average daily rate increased 0.9 percent to US$129.26 and its revenue per available room was up 1.4 percent to US$88.25.
"Asia/Pacific, with its 1.4 percent RevPAR increase, saw a slower growth rate in all three key performance indicators during 2012 than during 2011", said Elizabeth Randall Winkle, managing director of STR Global. "Looking at the underlying factors of supply and demand, demand has been outpacing supply increases over the past three years, and demand grew 3.5 percent during 2012. The region's RevPAR of US$88.24 for 2012 is just short of the US$89.71 from 2008, which represents the highest RevPAR achieved over the past 14 years.
"Out of the countries we track across the region, Thailand and Japan had strong RevPAR improvements in local currency, highlighting their recoveries from 2011 events", she continued. "New Zealand, on the other hand, saw the biggest drop of RevPAR across the region with 8.5-percent decline, as the performance compared against the 2011 Rugby World Cup".
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Consultez la source sur Veille info tourisme: Les résultats de lindustrie hôtelière pour lAsie/Pacifique en 2012