This working paper on Green Innovation in Tourism Services seeks to analyse the role of green innovation in the transition of tourism enterprises (hotels, restaurants, travel agencies, tour operators) to a green economy; how green innovation in tourism is supported in OECD countries (e.g. specific structures, mechanisms and good practices); and what can be done to accelerate the diffusion of green innovation in the sector. The paper provides a range of potential areas of policy focus to improve diffusion, strengthen markets and change consumer attitudes to green innovation in the tourism sector.
Table of contents
Executive Summary
- Policy orientations
Chapter 1. Tourism and the Green Economy
- Introduction
- The need for Green Growth
- Tourism in a Green Economy
- Summary of key issues and report outline
Chapter 2. The Policy Environment for Green Innovation in Tourism
- Introduction
- Policy issues for green innovation
- Green innovation in tourism
- Approaches to green innovation in OECD member countries
- Summary of key issues and findings
Chapter 3. Green business model innovation in Tourism
- Introduction
- Business models and challenges for green innovation
- The Green Innovation Radar
- Green business model innovation and tourism
- Businesses tools to implement green business model innovation
- Policy Conclusions
Chapter 4. Drivers and barriers to Green Innovation in Tourism
- Introduction
- Overcoming barriers: enabling conditions
- Drivers and barriers in OECD member countries
- Success factors for green innovation in OECD countries
- Summary of key issues and findings
Consultez la source sur Veille info tourisme: Green Innovation in Tourism Services -linnovation verte dans les services du tourisme