Despite the 6.3% year-on-year increase in achieved average room rate in July, to £159.26 from £149.80, the year-on-year movement in Revenue per Available Room (RevPAR) was
negatively impacted due to a 10.2 percentage point decline in room occupancy.
Somewhat surprisingly, the decline in demand in London was not in the commercial sectors as initially predicted, but due to a drop in the proportion of demand attributed to the leisure and group tour sectors, which declined to a cumulative 29.8% of total demand from 39.5% of demand during the same period in 2011 as tourists stayed away.
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Consultez la source sur Veille info tourisme: Grande-Bretagne fréquentation hôtelière en baisse à Londres en juillet London hotels lose out in July but the seeds are sown for a bright future